Our story

EST. in 1987, London. Lingerie by Carol is a family run business that has over 35 years of experience in lingerie & swimwear.


The company has won many lingerie awards from Best Reference shop, Best Personal Touch shop, Excellence and Outstanding. All culminating in the top industry award of Lingerie Superstar, which we were the first ever recipients of.


If you have been to the shop in London or Bishop's Stortford over the years you will know we keep a very wide range of stock in all shapes and sizes, from many brands. As we have now launched online, we have cherry picked the best ranges that we feel are perfect for all different women, with the majority of these always in our top 100 best sellers, and we will be adding new ranges all the time.” 

With Love,

Lingerie By Carol 



 "I've been a customer for over 10 years. The selection of bras and swimwear is extensive, but the amazing personal and dedicated service the staff provide for all occasions and sensitive situations is just amazing. "

- Lesley

“I bought my first bra from the company in 1993 and have been a customer ever since. The service you receive is second to none and the choice of lingerie and swimwear is far superior to any other retailer. 

- Jacquie

 “It’s just the best. Knowing you can get the underwear that suits your shape - and from sexy to the under the shirt and white trousers perfect combination. They have it all.

- Angie